OUR STORY
BUSINESS COACH TRAINING FOR THE 21ST CENTURY.
When Rebecca and her brother Nick joined forces with Tammy in the USA, they set out to build a different kind of coach training company — one without the "magic formula" sales pitch.
Everything you need to know to be a business coach can technically be found online for free.
What you can't get from YouTube or Google is a tried-and-tested methodology that's actually been used with real clients, a community that has your back, and direct, honest support from people who've built and sold their own businesses — not just talked about it.
That's what Tricres was built to be: a straight-talking alternative to stale, jargon-heavy coach training, for corporate executives who are ready to build something of their own.
Impactful
Tried and tested training we know works, because we've used it ourselves with our own clients.
Bold
Bright, simple, expertly designed materials — the same ones we use with clients, now available to you.
Direct
We know what it's like to run a successful coaching business, and we show you exactly how.
Supported
There's no need to do this alone — genuine support from Rebecca and Tammy, every step.
WHAT WE STAND FOR
OUR VALUES
We believe in the importance of values coaches can genuinely believe in — the same ones we help our clients define for their own businesses.
Brave, fearless and challenging. We tell it like it is, and we stand by our opinion.
Disruptive, inspiring and empowering. We challenge the status quo to make it happen quickly for you.
Agile, creative and game-changing. We think outside the box to deliver results that show.
OUR CULTURE
COLOURFUL, INCLUSIVE, AND UNABASHEDLY PROUD
We're not your bog-standard, overtly average coaching culture. We love what we do, and we're here to instil a revolution in your coaching business by empowering your self-belief.
We have boundless enthusiasm for watching your business flourish — and a real desire to rock your business world using our expertise and proven toolkit.
A Global Network, Grounded Locally
Founders on both sides of the Atlantic — Rebecca in the UK, Tammy leading Tricres USA — mean our training speaks directly to corporate execs in both markets, with coaches now working across the UK, Europe, the USA and beyond.
UK
Founding Market
USA
Tricres USA
Rebecca Bonnington
FOUNDER & CEO, MSC COACHING, LICENSED NLP TRAINER
Leads the full Kick Ass Culture™ Coach Training curriculum. Over 25 years running her own businesses; has trained 100+ business coaches to date.
BEHIND THE CURTAIN
MEET YOUR TRAINING TEAM
Tammy Appleton
PRESIDENT, TRICRES USA
Qualified as a Tricres Licensee in 2021 and now leads the entire US training operation and community.
Nick Davies
BUSINESS DEVELOPMENT, NEGOTIATION, & SPEAKER
For more than 20 years, Nick has delivered communication and business-development programmes throughout Europe, North America, the Middle East, Australasia and Asia—both in person and virtually.
Lauren Jones
BRAND ARCHITECT & STRATEGIST, FOUNDER- BRAND BY BOUDICA
Creator of unignorable brands for global high-impact leaders, foundations & female founders. Our expert Tricres branding trainer.
Jim Meldrum
MARKETING EXPERT & TRAINER of The LinkedIn Growth Acceleration Program
Building a successful business using LinkedIn doesn’t have to be difficult - Jim takes out all the guesswork and helps clients build a systematic approach to customer acquisition aligned with their revenue and profitability targets